Blogs

History of Kashmiri Shawls

Shawls are used in order to keep warm, to complement a costume, and for symbolic reasons. The Kashmir shawl is a type of shawl distinctive for its Kashmiri weave, and traditionally made of  pashmina wool, Known for its warmth, light weight and characteristic buta design. Kashmir shawl was originally used by Mughal royalty and nobility. In the late 18th century, it arrived in Europe, where its use by Queen Victoria and Empress Joséphine popularised it as a symbol of exotic luxury and status. It became a toponym for the Kashmir region itself
Wrk from Home- A corporate trend now
Remote work was very rare a decade ago. Working from home was usually only available as a special arrangement to accommodate families in specific cases. Remote employment was limited to the jobs of telemarketing or customer services. Over the years with advance technology , business started growing with remote employee. Full time jobs are now being  considered for work from home (WFH). There is pragmatic change in thinking of  Managers also  that personal direct reporting is not needed for success of business.The current lockdown by different authorities due to Pandemic

The Cherry Tree

Thecherrytree.in is the fruit of the thought of a medley of professionals with a common thread – a passion for Kashmir.It is an effort to highlight what Kashmir is and what it stands for, its ethos, history and its people. With such a great legacy, Kashmir has for ages gone through many stages of evolution. TheCherryTree.in aims to explore that legacy. It is also an attempt to capture the efforts and the impact made by many over the years. TheCherryTree.in has set out to map the journey of those who
.Before understanding the influence of women in marketing, let us  first go through few  terminologies:Any individual who purchases goods and services from the market for his/her end-use is called a consumer.In simpler words a consumer is one who consumes goods and services available in the market.Every customer shows inclination towards particular products and services. Consumer interest is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.Occupation, Age ,Economic Conditions, Life style and Personality plays an important role in affecting consumer
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