Posted on Leave a comment

History of Kashmiri Shawls

Shawls are used in order to keep warm, to complement a costume, and for symbolic reasons. The Kashmir shawl is a type of shawl distinctive for its Kashmiri weave, and traditionally made of  pashmina wool, Known for its warmth, light weight and characteristic buta design.

Kashmir shawl was originally used by Mughal royalty and nobility. In the late 18th century, it arrived in Europe, where its use by Queen Victoria and Empress Joséphine popularised it as a symbol of exotic luxury and status. It became a toponym for the Kashmir region itself (as cashmere), inspiring mass-produced imitation industries in India and Europe.

Some of the Paintings shows the Royality of Pashmina shawls.

“SURRENDER OF TIPU SULTAN”

The most interesting painting to come out of early British India. More than five Embroidered Kashmiri Shawls can be clearly seen here draped around important men.
Shawls were customary to Indian Royalties and often designed to depict rank and authority.

“AFTER THE BALL”

A painitng by Alfred Stevens with a glimpse of the life of fashionable Parisian women. Meticulous attention to contemporary shawl and decor elicited analogies to seventeenth-century Dutch and Flemish art.

Shawls often found themselves in trousseau of wealthy European women. They were treasured gifts exchanged between royalties.

Posted on Leave a comment

Pashmina

Pashmina is the traditional name for the very finest grade of cashmere wool. Because of its unique softness and comforting warmth, pashmina is also known as the diamond fabric and the soft gold of high Asia. Put simply, it is the finest, softest and warmest wool available anywhere. 

This amazing cashmere comes exclusively from the underbelly of the Capra Hircus goat, in the most remote regions of the Himalayas. Because they live approximately 14,000 feet above sea level, these special goats grow a thin, inner coat of hair that insulates them during the long, harsh Himalayan winters. It is this unique inner coat of hair that is used to produce pashmina. Each hair is about 1/6th the diameter of most other types of hair – but is still surprisingly durable while being stunningly soft and comforting to human skin. 

You may be surprised to discover that it takes the entire annual growth of three of these goats to create just one pashmina shawl. But take comfort in the fact that these goats are not harmed during the process of producing pashmina. This is because the wool is collected only after being shed naturally. It is almost like this special cashmere wool is the goats’ gift to everyone. And what an amazing gift it is! 

Pashmina is also quite unusual in that it actually becomes softer and more comfortable with each use, actually making it gentler on your skin each and every time you have the luck to wear it. With proper care, the diamond fabric will last a lifetime or more. This is evident in the fact that pashminas have been handed down from generation to generation in royal and wealthy families throughout the world.

It is interesting to note that Napoleon may have started the pashmina fashion craze over 200 years ago when he presented a pashmina shawl to his wife. She was so pleased with the shawl that she asked Napoleon to get more so she could share them with her fashionable society friends. Two hundred years later pashmina remains an essential part of a fashionable wardrobe and popular wedding and bridesmaid gifts, attesting to the durability and widespread appeal of this classic accessory.


Pashmina Care

One of the wonderful things about your pashmina accessory, cashmere baby blanket or throw is that it can last for years and years – if you take proper care of it. It will even get softer and more luxurious with each wash!

In general, dry cleaning is the preferred method of washing for pashmina and cashmere care. However, you can hand wash occassionally if you are careful and follow a few guidelines that are listed below. We do suggest washing it before first use to make sure the natural vegetable dyes do not bleed.

To wash by hand, first use very cold water. You may add a little soft detergent such as baby shampoo or Woolite if you wish but please be certain the detergent is completely dissolved first. Then wash very gently by hand while being very careful with the hand-tied tassels if you are washing a pashmina accessory.

After washing, please do not wring dry. Simply lay it flat to dry. Once dry, you may warm iron but it is best to put a piece of paper or cloth between the iron and the fabric.

That’s it. Proper pashmina and cashmere care is actually easy.

Author : Sudesh Kachroo, Consultant Retail

instagram.com/kachroosudesh

www.aceola.com

More Blogs : https://aceola.com/influence-of-women-in-marketing/

Posted on Leave a comment

Jute: Eco-Friendly Products From India

Jute is known as the second most essential Natural Fiber after the cotton. Jute is a name of the plant that is also bio-degradable and used to make hessian, burlap and gunny cloth. The well-known name for jute is Golden Fiber due to its golden color & high monetary value. Jute, the vegetable fiber is a soft, shiny and long fiber that can be easily spun into coarse or strong threads.

Jute is a yearly crop grown for the most part of the year in India & Bangladesh on the fertile Ganges Delta. 90% of the world’s jute is reaped in Bangladesh and the rest in India. The mechanical term for jute fiber is crude jute. The strands are grayish to brown, and about 1-4 meters (3-13 feet) long.

Jute needs a plain alluvial soil and standing water. The reasonable atmosphere for jute farming is warm & wet due to which the best season is during monsoon. Where the temperatures go from 20 degree C to 40 degree C and relative moistness reaches to 70%-80% are positive for fruitful cultivation. Soft water is the essential element needed for the jute production.

The big shots of India or better said the business tycoons such as the Tata, Birla & Mittal had jute items, to be traded and imported as their first business.

The biggest producer of Jute is India as it’s climate suits the jute cultivation well and also it is Eco-friendly due to which jute and its products are accepted globally by environmentalists. Some of the range of basic Eco-friendly products made from jute are mentioned below:

Canvas , Bags, Jute Rugs, Cloth , Fashion and Decorative products.

Credit: AuthIndia


Posted on Leave a comment

Pashmina guide to your new scarf or stole

What is pashmina?

Pashmina and cashmere are two words for the same thing. Some urban legends say that pashmina is more luxurious than cashmere, but it is not true. In India and Nepal the word for, what we in the Western world know as cashmere, is pashmina. Unfortunately, the term pashmina has become a diluted concept in our part of the world, and often one can find scarves and stoles labeled as 100% pashmina sold for Rs 100 or less on the Internet or local markets, but in reality is made from other materials than wool – even synthetic fibres.

Pashmina – the fiber of kings

Pashmina, also known as fiber of kings or Golden Fleece, comes from remote places populated by people with an ancient culture, around which they have built an antique and constantly metamorphosing tradition.

Pashmina comes from the undercoat, or duvet, of the Capra Hircus, originating in the lonely and arduous highlands of Ladakh and Tibet. Nowadays the Pashmina / Cashmere region covers China, Mongolia, India, Pakistan, Afghanistan and Iran, where the Capra Hircus is bred at an altitude of at least 4000 meters. This extraordinary animal has managed to survive in inhospitable habitats, with freezing, windy winters, and hot, dry summers. This harsh environment is why it has developed an undercoat consisting of thousands of particularly fine, smooth, soft and warm fibers, which are concentrated in a small area, under the dense outer coat. Real Pashmina only comes from such fibers, which allow the Capra Hircus to resist temperatures of -40°C.

The undercoat grows until the days get shorter, and stop its growth when the days get longer. For this reason, Pashmina fibers are collected during the molting period, in the spring, when the goats naturally lose their hair. The complexity of the process, the small volume of material and the distance of the places of origin make the cost of this special, ancient natural fiber high.

It is estimated that only 200, 300 grams of duvet are normally acquired from each goat. Furthermore, this amount decreases during the fiber collection and refinement stages.

Weaving pattern

The weaving pattern is decisive for the appearance of the pashmina scarf. We have four different veawing patterns. Twill pattern with the classic diagonal rib, diamond pattern with the beautiful squares and the super simple basket weave where the cashmere threads are woven like a basket. Jacquard weave with the unique and beautiful patterns is a classic that is perfect for formal or wedding dress.

How to identify a genuine pashmina?

Genuine pashmina fabric is spun and woven by hand and not machines. Thus they are less homogeneous than fabric produced by machines, and normally the fringes are natural rather than braided. A pure pashmina shawl made from 100% cashmere will be in the same colour tone on both sides since it is not mixed from various types of fiber.

The cashmere/ Pashmina fiber is the best. However there are different qualities of Pashmina . The quality depends on the the length and thickness of the fibers. Long and thin fibers are rare, thus they are more expensive than shorter and thicker fibers.

A pashmina scarf made from 100% Pashmina refers to pure Pashmina wool not mixed with any other material. The average thickness of the fibers must be below 19 micrometer. 70% Pashmina and 30% silk indicates that the scarf is made of a mix of 70% Pashmina and 30% silk. Both types of pashminas have positive and negative properties.

A scarf made from 100% Pashmina is softer lighter and more luxurious than others. Pure Pashmina however is not as strong as if a little silk is mixed in. Thus a pashmina scarf of 70% Pashmina and 30% silk is warmer and more durable.

How do I clean a pashmina?

It is a myth that a pashmina can only be dry cleaned. We recommend to hand wash the pashmina scarf in luke warm water with a wool detergent. Make sure the detergent is properly dissolved in the water before gently washing the pashmina. After washing do not wring it, but place it flat on some absorbent material like a towel. If necessary you can flat iron the pashmina with a cold iron under a moist piece of cloth.