Tough to resist nuts with high protein content are groundnuts, a nutritional powerhouse. They belong to the pea family and find usage in varying culinary cultures. Groundnuts are multi taskers- a human dietary source and food source for animals.
Groundnuts are rich in calories, proteins, carbs, dietary fibre, and oil. Furthermore, groundnuts are oilseed crops with vast consumption worldwide. Groundnuts can be eaten raw, soaked, and roasted and find usage in multiple cuisines.
Nutritional Value of Groundnuts
One hundred grams of raw groundnuts contain:
Calories: 564kCal
Moisture: 6%
Protein: 26 grams
Carbs: 18.6 grams
Soluble sugar: 4.5 %
Crude Fibre: 2.1%
Fat: 47.5 grams
Oil: 48.2%
Starch: 11.5%
Minerals and Vitamins:
Calcium- 69 milligrams
Iron- 2.1 milligrams
Phosphorus- 401 milligrams
Magnesium-168 milligrams
Vitamin B3- 17.2 milligrams
Vitamin B1- 1.14 milligrams
Health Benefits of Groundnuts:
Reduces the Risk of Cardiovascular Diseases :
Groundnuts have healthy unsaturated fats. These are polyunsaturated fats and monounsaturated fats. They also contain protein, fibre, and minerals like magnesium, folate, thiamin, and vitamin B6. These nutrients are essential in maintaining heart health.
Groundnuts supply a high quantity of flavonoids such as catechin, epicatechin, luteolin, and apigenin. They may help in lowering bad LDL cholesterol by 30-40%. Interestingly, people with 10% lower cholesterol reduce the risk of heart diseases by 20%.
Healthy Skin
Groundnuts help with eczema and other inflammatory skin conditions. It is rich in fatty acids and antioxidants, which protect the skin by fighting against free radicals. Moreover, the vitamin C content in groundnuts boosts collagen production in our bodies. A healthy level of collagen maintains the elasticity and firmness of the skin. So, eating a handful of groundnuts a day keeps the skin healthy and supple.
Improves Mental Health
Groundnuts are rich in brain-healthy essential nutrients like polyunsaturated fats, monounsaturated fats, and vitamin B3. These nutrients are necessary for strengthening the brain and boosting memory power.
Helps Fight Depression
Groundnuts supply tryptophan, an essential amino acid that boosts serotonin production. It is a chemical involved in mood regulation by exhibiting antidepressant effects. Therefore, eating a sufficient amount of groundnut will increase serotonin levels in the blood and stimulate antidepressant effects.
Aids Weight Loss
Groundnuts are energy-dense foods that make you feel satiated and help in appetite management, reducing the intake of calories by unnecessary munching on foods. Moreover, protein content in groundnuts also helps in increasing the metabolic rate. High metabolism helps reduce weight because burning calories to perform all bodily functions properly. Therefore, higher metabolism helps in weight loss by burning excess calories.
Groundnuts Side Effects
It must be noted that groundnuts should not be consumed in excess as it can be harmful for the body. Some studies reveal that groundnuts might cause allergies to some people.
Haldi needs no introduction as it’s a part of most of the curries, vegetables, dals etc. It also has health benefits and fixes many health problems. It is known for its antioxidant, anti-bacterial, anti-viral and anti-inflammatory properties. But kacchi haldi is the root plant which is used as a spice which is unadulterated and unprocessed. Most of the benefits are due to the presence of a compound called curcumin in haldi
1. Aids Digestion- Kacchi Haldi is known for improving digestion and trigger bile production and provide relief from symptoms of irritable bowel syndrome
2. Joint Pain- it has anti-inflammatory properties so helps in joint pain, arthritis, rheumatoid arthritis.
3. Role in chronic diseases like cancer, heart disease, Alzheimer’s helps to reduce chronic inflammation in the above diseases
4. Antioxidants properties – Kacchi haldi has antioxidant properties which protect the cell from damage and helps to fight infection. It also cures a variety of skin ailments, cold and cough
5. Curcumin in its raw form also known for its antiseptic properties
6. Acts as a blood purifier and also helps in eliminating toxins from the blood
7. Maintain blood sugar level and plays a role in controlling diabetes and insulin resistance
8. It also aids in weight loss as it reduces inflammation and water retention in the body
9. Anti-bacterial properties also help in treating urinary tract infection
10. Kacchi Haldi could be a perfect ointment to any kind of cuts or injuries and it is an excellent pain reliever also.
The best way to use Kacchi haldi is to mix it in warm water or boil in milk along with ginger and cinnamon powder to get additional health benefits. Also, it is important to take curcumin with black pepper or peppercorns as it helps in the absorption of kacchi haldi.
You will improve your home’s function and safety when you replace certain indoor and outdoor items regularly. Simply add these 12 home improvement tasks to your calendar, and you’ll stay on top of necessary and beneficial home updates.
1. Smoke and Carbon Monoxide Detectors Smoke detectors last up to 10 years. Carbon monoxide detectors last up to seven years. The National Fire Protection Association (NFPA) reports that working smoke detectors increase your house fire survival chances by 50 percent, so in addition to replacing these devices regularly, remember to replace the batteries in both detectors at least annually. 2. Fire Extinguisher Rechargeable fire extinguishers last up to six years. Disposable fire extinguishers have a 12-year shelf life. To ensure your fire extinguishers are ready to keep you safe, check the pressure gauges monthly and verify that they’re still charged or full. Recharge or replace the extinguishers if needed.
3. Water Filters The water filters in your refrigerator should be replaced once every six months, in your portable water pitcher every two months or 40 gallons, and in your whole house system every three to six months. This schedule reduces your exposure to harmful bacteria, chemicals and heavy metals as you stay hydrated.
4. Refrigerator Plan to replace your refrigerator every 15 years. You may opt for an earlier replacement to take advantage of energy-efficient models, particularly since a 10-year-old refrigerator uses twice the energy of a newer Energy Star rated model. 5. Dishwasher A dishwasher may last eight to 10 years if you regularly clean the tub, door, accessories, and other parts. Consider replacing your dishwasher around year eight if you want to save money on your water and energy bills.
6. Washing Machine If you clean and maintain your washing machine regularly, it should last eight to 12 years. Your maintenance tasks may include replacing the door gasket or tightening water connections under the machine if you see leaks. You may also need to balance the machine or replace the motor mount if the machine makes excessive noise. 7. Water Heater After eight to 12 years, you will want to replace your water heater. Drain this appliance twice a year to reduce sediment buildup and improve efficiency. Additionally, you can lower the thermostat to reduce overheating and prolong the life of your water heater.
8. Shower Head Filters Change your shower head filters every six to 12 months. Mineral deposits affect the shower head’s efficiency, and bacteria buildup affects your health and the shower head filter function.
9. Carpet Carpet can last up to 10 years under ideal conditions. If your carpet suffers damage from pets or kids, replace it sooner since pet stains can cause asthma, allergies or skin and eye irritations. 10. Air Conditioner Install a new air conditioner unit every eight to 10 years. Regular maintenance may prolong the life of your air conditioner, but humidity issues, temperature fluctuations, or excessive noise signal that it’s time to replace the unit. 11. Gutters Aluminum gutters will last 30 years if you clean and maintain them regularly, but you’ll have to replace vinyl gutters more frequently since they can be damaged easily. Check your gutters and downspouts after heavy storms or at least twice a year to verify that they remain properly connected to the house and don’t leak or overflow.
12. Roof Metal or clay tile roofs last up to 50 years. Wood shake or shingles last 30 years. Composite or asphalt shingles usually last up to 20 years. No matter which type of roof your house has, replace it sooner if you notice leaks, sags, or curled, cracked or missing shingles.
Before understanding the
influence of women in marketing, let us first go through few terminologies:
Any individual who purchases goods and services
from the market for his/her end-use is called a consumer.
In simpler words a
consumer is one who consumes goods and services available in the market.
Every customer shows
inclination towards particular products and services. Consumer interest is
nothing but willingness of consumers to purchase products and services as per
their taste, need and of course pocket.
Occupation, Age ,Economic Conditions, Life style and Personality plays an important role in affecting consumer buying behavior.
What is Marketing :
Marketing is what you
say and how you say it when you want to explain how awesome your product is and
why people should buy it.
Marketing is an ad. Marketing is a brochure. Marketing is a press release , customer service, public realtionship and many more ways. And more recently, Marketing is a Facebook page, Instagram or a Twitter account.
Marketing is also the
conversation that starts between two people who don’t know each other well.
Great conversations lead to understanding needs. Great insights like this lead
to amazing products delivered through engaging customer experiences. THIS is
marketing.
The reality, is that marketing sits at the intersection of the business and the customer – the great arbiter of the self interests of the business and the needs of the buyer.
Role of women in Marketing :
Women have a multiplier effect.They are multiple markets in one. Because women serve as primary caregivers for children and the elderly in virtually every society in the world, women buy on behalf of the people who live in their households, as well as for extended family (such as older parents and in-laws) and friends.
Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase.
Marketing in earlier days were more of masculine job, all forms were dominated by men. Role of women were all about making pretty brochures and planning parties. Over the years , marketing concepts made drastic changes . From mere focus on retail sale to the influence marketing, women has started playing important roles in that.
Although this may come across as a bit sexist, there are scientifically proven reasons why women tend to do better in customer service. This is not to say that men can’t do the job as well, but statistics indicate hat women have something inherent in their genetic makeup that makes them ideal candidates to lead a customer service team .
Empathy Is the Foundation of Customer Service. Recent studies proves that customer service reps should show more emotion. They should be sympathetic to the needs and concerns of the customer and show a genuine response, an empathetic demonstration to that customer’s feelings. Whether it is in sales or in the complaints department, this study indicates that customers want you to really ‘hear’ them. They don’t want to be sold something they don’t need, and they want you to ‘fix’ what is broken. Studies Prove that Women Tend to Be More Empathetic than Men. It is proved that if you want great customer care based on an empathetic relationship with your customers, consider hiring a woman.
Most of the women in India are educated and transformed as a working force from mere housewives. It has changed her lifestyle and brought confidence in her to be front runner in direct sales also.
Marketing requires creativity and vision. Women enjoy the creativity. Women enjoy understanding people and their needs. And no matter what the marketing position — from managing consumer packaging to Web marketing , keeping people interested in a company or product by speaking to their needs and wants requires both creativity and vision.
Another reason some suggest is because working in marketing is not a solitary pursuit. Collaboration, a major component of most marketing jobs, is a priority for women. It’s natural for women, and it’s a strength.
Portray of women in the advertisement has changed .
Portraying evolving gender roles aptly has always been a tough nut to crack for ad agencies. More often than not women have been depicted in the usual stereotypical roles over the years. But as women learn to assert themselves and increase their spending power, brands are realizing that they can no longer pander to the lowest common denominator in their communication.
Thankfully, some brands dare to break stereotypes beautifully and showcase the contemporary woman in her all new avatar. Although after that women were depicted in various roles and statuses in advertising—ranging from homemaker to business executive and from sex object to superwoman—it is only since the early 21st century that women have been shown in roles other than purchaser of domestic products. Women got involved in the marketing of the products through advertisement.
L’Oreal
Take the example of L’Oreal . Company shifted its ad strategy to focus on creating an emotional connection with its consumers instead of highlighting its products. This conveys a specific image to the consumer that is congruent with the product they purchase that I AM WORTH IT. Here women is portrayed to sell the product as she is end user and with a tag line ” i am worth it “.
CVS Pharmacy
“Beauty in Real Life” campaign, which features a diverse cast of women from all over in un retouched print and video imagery. In the ads, women are seen literally using their beauty products in real life, doing things like getting ready in the morning, or putting on makeup to go out at night. The photos all feature the “CVS Beauty Mark,” which is an indication that the images haven’t been altered or edited. “The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established,“. “This is a health issue… having unrealistic expectations leads to stress in daily lives. Company want to be part of the solution and encourage others to join us.“
By
show casting woman from different culture and untouched images, company showed
a health concern for women and brought a increase in the confidence of
customers towards company. All these helped to bring more sales.
So in all we can say that role of women in marketing has changed drastically over the years.
we should not forget that
“Life is not a competition between men and women. It is a collaboration.”
